Marketing that works needs to tell your story. A generic appeal that anyone can say doesn’t do the job. It doesn’t make you trustworthy, knowledgeable or likable. Effective words allow the audience to relate to you, to understand who your company is and why it is good at its job; why its products and services are the right fit.

At Financial Communications, we specialize in content development that takes form across many media from web postings and complete site copy to custom brochures, pitch books, white papers, newsletters, email campaigns, blogs, feature pitches, and much more. Every piece starts with a purpose. What does the communication need to achieve? Who is the target audience? What does that audience want from the client company? By understanding the goal of of the content, we can shape words that effectively sell the client’s message.

The clay figurines shown on this page are Navajo storytellers from Linda Ferentchak’s collection. The storyteller passes on traditional knowledge and beliefs through tales that catch the listener’s imagination and instill a lasting message. Weaving stories into the marketing message catches the reader’s attention and creates a sense of perceived value that helps achieve the purpose of the communication.