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Effective Words - A Financial Communications Associates site

Developing the Words to Tell the Story

FCAI's portfolio includes more than 25 custom web sites

Website concept, content and production
Responsive, mobile-friendly sites; custom copy that tells your story; written to capitalize on the site design; services customized to the client's needs from concept to completion as required; ongoing copy writing for blogs and updates.

PowerPoint is used to create presentions and pitchbooks assuring consistent design and font use and ease of updating.

Presentations to pitch books
Custom PowerPoint designs and presentations for LCD projection, viewed on computer monitor or printed book. Master templates ensure design consistency and allow client companies to modify and update.

Financial Communications creates a wide range of company brochures include product or service brochures and corporate brochures

Brochures
Oversized to pocket-size brochures; copy writing combined with professional designers to create print-ready projects; web pdfs provide online access; custom photographs and artwork or online image sources used for greater economy.

FCAI develops reader-friendly, white papers that serve as educational and marketing tools

White papers
Educational marketing approach that builds understanding and confidence in the product or service; clarity and reader-friendly focus; copy tailored to audience's knowledge; custom graphics; print and web pdf files provided.

This article was written by FCAI as a marketing piece to introduce investment manager Len Fox to prospective investors and uses the authority of a magazine article design

Custom and authored articles
Ghost written articles designed to run under the client's name; authored articles to explain concepts and introduce company officers; media news releases and feature pitches to generate coverage by reporters; blog content, etc.

The Thoughtful Investor is a client and prospects newsletter written for investment advisors

Newsletters
Original copy and/or editing of submitted materials; concept to final print-ready files; proprietary newsletters; quarterly client newsletters customized for investment advisors' use; library of 15+ years of articles on financial topics available.

Linda Ferentchak writes articles on financial topics for magazines and trade publications

Magazine articles
Educational marketing approach that builds understanding and confidence in the product or service; clarity and reader-friendly focus; copy tailored to audience's knowledge; custom graphics; print and web pdf files provided.

FCAI has developed conference marketing materials for more than 20 years, including marketing postcards, brochures, news articles, speaker features, etc

Conference promotion
Save the date postcards, conference brochures; email promotion; speaker features; newsletter articles; web site copy; news articles; follow-up releases.

One-page fact sheets provide concise marketing information on a particular strategy or product

Product and strategy fact sheets
One-page marketing overviews; quick read; pertinent facts and objectives; back page covers disclosure requirements; may include quarterly performance updates.